Welcome to Living Above
The Influence in Dane County WI.
Recently, the fourth grade class at Deerfield Elementary completed a media literacy education and substance use prevention program called Media Detective. The goal of the program is to prevent or delay the onset of underage alcohol and tobacco use by increasing students’ critical thinking skills about media messages, particularly those related to alcohol and tobacco products, and to encourage healthy beliefs and attitudes about abstaining from substance use.
As their final project, they were shown several alcohol/tobacco ads and were to develop a "counter ad." A "counter ad" is one that provide accurate information regarding the product, information that the advertiser would not include in the original ad. Following are the majority of the "counter ads." Sorry, but some were unable to be reproduced.
GREAT JOB!!!!!!!!!!!!!!!!!! I am proud of each of you. (Mr. McLain)